Making surfing a sustainable, transnational tourism product, that would provide broad visibility for the product itself and its market uptake. This was the main aim of this project.

• BASIC INFORMATION

  This project helped to position Europe better as a sustainable, innovative and top-quality surfing tourist destination.

  It proposed to establish a European surfing route across five countries:

  • Viana do Castelo (Portugal)
  • Ribamontán al Mar (Cantabria)
  • San Sebastián (Basque Country)
  • Region of Britanny (France)
  • Bundoran (Ireland)
  • South-west England
  • Wales (United Kingdom)
  • The Channel Islands (United Kingdom)

  The specific aims of the project were:

  • Promoting surfing destinations on European coasts complemented by integrated tourism services
  • Presenting a sustainable offer of surfing holidays
  • Ensuring the quality of the product as a unique selling point in the surfing holidays on offer
  • Promoting the circulation of tourists related to surfing
  • Highlighting beaches and waves as an economic and social development resource for local communities.
• MAIN ACTIONS

  This is what was carried out:

  • ´SURFINGEUROPE Product Club´ was created: a transnational surfing tourism product club.
  • A transnational surfing tourism product was developed
  • The product was promoted (a web page and a corporate image were created, a marketing plan was designed, workshops were organized with tour operators, a wave catalogue in the target destinations was drawn up…)
• WHO FUNDS THIS?

  The SURFINGEUROPE Project was co-funded by COSME, the EU SME competitiveness programme.

• GET TO KNOW THE PROJECT PARTNERS
  • Itxaslehor (Basque Country)
  • Nerea Ariztoy (Basque Country)
  • Viana do Castelo (Portugal)
  • Nautisme en Bretagne (France)
  • Ribamontan al Mar (Cantabria)
  • Surfing GB (United Kingdom)
  • Discover Bundoran (Ireland)