Making surfing a sustainable, transnational tourism product, that would provide broad visibility for the product itself and its market uptake. This was the main aim of this project.
- BASIC INFORMATION
This project helped to position Europe better as a sustainable, innovative and top-quality surfing tourist destination.
It proposed to establish a European surfing route across five countries:
- Viana do Castelo (Portugal)
- Ribamontán al Mar (Cantabria)
- San Sebastián (Basque Country)
- Region of Britanny (France)
- Bundoran (Ireland)
- South-west England
- Wales (United Kingdom)
- The Channel Islands (United Kingdom)
The specific aims of the project were:
- Promoting surfing destinations on European coasts complemented by integrated tourism services
- Presenting a sustainable offer of surfing holidays
- Ensuring the quality of the product as a unique selling point in the surfing holidays on offer
- Promoting the circulation of tourists related to surfing
- Highlighting beaches and waves as an economic and social development resource for local communities.
- MAIN ACTIONS
This is what was carried out:
- ´SURFINGEUROPE Product Club´ was created: a transnational surfing tourism product club.
- A transnational surfing tourism product was developed
- The product was promoted (a web page and a corporate image were created, a marketing plan was designed, workshops were organized with tour operators, a wave catalogue in the target destinations was drawn up…)
- WHO FUNDS THIS?
The SURFINGEUROPE Project was co-funded by COSME, the EU SME competitiveness programme.
- GET TO KNOW THE PROJECT PARTNERS
- Itxaslehor (Basque Country)
- Nerea Ariztoy (Basque Country)
- Viana do Castelo (Portugal)
- Nautisme en Bretagne (France)
- Ribamontan al Mar (Cantabria)
- Surfing GB (United Kingdom)
- Discover Bundoran (Ireland)