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San Sebastián hosts an international meeting to exchange experiences related to the European DEVISE project


Fomento de San Sebastián, as part of the European DEVISE project (Interreg Europe), organised a meeting in Donostia on February 18th, 2020 with its European partners in the project in order to share its digitialisation strategy, and raised the profile of local projects and good practices based on the digital transformation of the retail and hospitality sectors. Those attending the event also had the opportunity to visit SmartKalea, the ‘smart’ street located in the Old Part of the city.


At this multi-sectorial meeting, the aim was to present the digitalisation strategy that is being developed in Donostia by Fomento de San Sebastián to the project partners and guest stakeholders from Ireland, Bulgaria, Northern Ireland, Cantabria and France. To do this they also presented good practices based on digital transformation through the participation of representatives of local retail and hospitality associations (Asociación de Empresarios de Hostelería de Gipuzkoa, San Sebastián Shops and Federación Mercantil de Gipuzkoa) as well as local companies that provide digital services (Dinycon and In Situ).


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At the Puntu Denda premises in the Plaza Gipuzkoa, the keys to developing a digitalisation process that are vital to improve the competitiveness of the retail and hospitality companies were debated.


As part of the agenda they also paid visits to local shops (Deportes Ada, Cabo Rojo, Deportes Apalategui and Aitor Lasa Gaztategia) who have benefited from the Fomento de San Sebastián´s digitalisation training workshops and theDendatics grants programme, to learn from shopkeepers about their experience in the digital transformation processes that they have undertaken.


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The participants in the event also received in situ information about how Puntu Denda operates, which is the main centre for information, services, and training etc. provided for hospitality establishments and shops in the city, and they had the opportunity to visit the SmartKalea Project in the Mayor Street of the Old Part which spreads new information technologies in the businesses, people counting, smart street lighting, and energy efficiency in shops and homes to develop all the potential of the technology at the service of citizens’ quality of life.


experoenciasdevise contenido5DEVISE is a European project managed in the city by Fomento de San Sebastián, and co-financed by the European Union within the Interreg Europe programme. This project aims to respond to the challenge of promoting the digitalisation of strategic business sectors. A challenge that is also being addressed by other regions and partner cities in the project. The aim is, on the one hand, to exploit the potential offered by digital service providers, and on the other, to analyse the needs and demands of businesses in these strategic sectors, in our case, retail and hospitality ones.


To this end, the project is pursuing an innovative inter-sectorial approach, which involves all the relevant stakeholders in the digital transformation process in order to analyse the current context, learning from other regions in the European Union. It also defines actions that integrate the lessons learned and allow the demand and supply sides of digitalisation services to be aligned.


For full information about the DEVISE project, go to: www.interregeurope.eu/devise/


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