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Workshop on digital transformation in retail and hospitality

Fomento de San Sebastian, as part of the European Project DEVISE (Interreg Europe), is running a workshop on ‘Digitalisation, a tool to improve the competitiveness of local retail and hospitality sectors', which will take place on 24th May 2019 in the Talent House building in San Sebastian. This session will present the conclusions reached on the basis of the questionnaires and working sessions carried out in recent weeks with companies from both sectors, as well as with representatives of digital service providers.


At this multi-sectoral event, there will be opportunity to discuss and analyse the steps that should be taken with these sectors to support the implementation of digitalisation processes. Expert guest speaker Vincente de los Ríos (Líderes y Digitales) will be taking part, reflecting on digitalisation as an opportunity, and on how to deal with it in business.


The day will begin with a presentation by Fomento de San Sebastian setting out its digitalisation strategy and the initiatives it is rolling out, along with the findings of the analysis conducted with companies from San Sebastián about the supply and demand of digital services, and a presentation of good practices around the digital transformation in strategic sectors.


The event will conclude with a roundtable discussion and debate about the impact and repercussions of digitalisation on the retail and hospitality sectors, and the role of digital service providers.


The workshop is open to local companies in the retail and hospitality sectors, as well as digital service providers. The event will be held on 24th May in the Talent House building (Duque de Baena, 42), between 1 pm and 2:30 pm. Registration is now open, and any interested parties should confirm their attendance by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or by telephoning 943 482800.


DEVISE is a European project managed in the city by Fomento de San Sebastián, co-financed by the European Union Interreg programme. This project aims to respond to the challenge of promoting the digitalisation of strategic business sectors. A challenge that is also being addressed by other regions and partner cities in the project. The aim is, on the one hand, to exploit the potential offered by digital service providers, and on the other, to analyse the needs and demands of businesses in these strategic sectors, in our case, retail and hospitality ones.


To this end, the project is pursuing an innovative inter-sectoral approach, which involves all the relevant stakeholders in the digital transformation process in order to analyse the current context, learning from other regions in the European Union. It also defines actions that integrate the lessons learned and allow the demand and supply sides of digitalisation services to be aligned.


For full information about the DEVISE project, go to: www.interregeurope.eu/devise/




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