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City Hall and Provincial Council promote a business Design School in San Sebastian, backed by Barrabes.biz

 

The City Department of Economic Promotion, through Fomento San Sebastián, and the Provincial Council have signed an agreement with Barrabes.biz to set up a Training Centre in Strategic and Experiential Design in part of the Santa Teresa Convent.

This is a public-private collaboration initiative open to the incorporation of other entities such as universities, businesses, research centres and various bodies.

The centre will take inspiration from other international centres such as the Art Center College of Design (USA, France, Singapore) and the HDK School of Design (Sweden)

Barrabes.biz has chosen San Sebastian since it believes the city possesses the qualities to be a leading city and an international point of reference in the development of a high value-added differential economy, focused on creativity, innovation, knowledge, the experiential economy and sustainability.

 

Barrabés.biz sees San Sebastian as an ideal place to set up its first design school in the world using this format. To do this, it has the support of institutions such as the City Department of Economic Development, through the corporation Fomento San Sebastián, and the Provincial Council that, through a collaboration agreement, will start working on the projection of this school. This is a public-private collaboration initiative open to the incorporation of other entities such as universities, businesses, research centres and various bodies.

 

The budget allocated to this initiative up to year-end is 100,000 euros, co-financed by City Hall and Barrabes.biz. The Provincial Council is granting City Hall use of the first and second floors of the Santa Teresa Convent for a period of four years.

 

Barrabes.biz has chosen San Sebastian since it believes the city possess the qualities to be a leading city and an international point of reference in the development of a high value-added differential economy, focused on creativity, innovation, knowledge, the experiential economy and sustainability.

 

This project will occupy two floors of the Santa Teresa Convent and will begin with two training modules launched before the end of this year. For the subsequent year, innovative content will be launched that will allow people who enrol at the centre to respond to the needs of organisations in terms of their transformation in line with the new economy.

 

The project contemplates a gradual incorporation of academic and management staff in parallel to the development of new personal development experience formats that will gradually be rolled out. The specialist areas offered in subsequent courses will include product design, visual design, space design, interaction design, and design for the city.

 

In the words of Ernesto Gasco, the city's Deputy Mayor: “the aim of this project is to bring value into our business and education ecosystem through contents and methodology that impact directly on our hubs, local talent, and entrepreneurship and innovation initiatives".

 

Councillor Denis Itxaso noted that “Gipuzkoa offers a level of cultural and economic sophistication that make it a destination capable of attracting student and professional talent oriented towards the creative industries".

 

The Barrabes.biz project -which will add the field of Strategic and Experiential Design to the city's two existing educational strengths, Engineering and Business Schools - has developed this proposal to generate a successful model, which could be franchised in the future to other cities around the world. For this reason, the agreement sets out a timeframe of 3 years' shared management with institutions so that, by the end of this term, it will be fully managed in the public sphere.

 

The Economic Value of Design

Design has been clearly identified by various countries, cities, and regions as the cornerstone to business transformation and brand creation. Countries such as Denmark, with brands such as Lego and Velux, and in general Scandinavian countries exemplify the impact of Design on their leadership in the field of innovation. In this respect, the Danish Government has published figures indication that businesses that use Design throughout the entire production process have achieved growth of 250%.

 

The competitive advantage that Design offers businesses has been analysed by various international bodies. The participants in the UK Design Council's Leadership Programme have highlighted that for each pound invested in Design, companies can expect growth of 20 pounds in terms of increased revenues, and around five pounds in increased exports.

 

 

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